Accounting MRK108 Chapter Notes - Chapter 1: Relationship Marketing, Marketing, Sales Presentation
26 Oct 2016
School
Department
Course
Professor
Document Summary
Marketing understanding the needs of the customer. Need a state of being where we desire something that we do not possess but yearn to acquire. Marketing activities that develop an offering in order to satisfy a customer need. Make it ad they will buy it. The evolution of sales techniques to convince consumers to buy. Coordination of marketing activities into one department such as advertising, sales and public relations. Marketing concept linking the needs of customers with the competences of an organization seeking to meet those needs. Emotions are tied to basic needs of customers. Goal: understand the consumer better not just sell to them. Whether the goods/services meets custo(cid:373)er"s (cid:374)eeds a(cid:374)d (cid:449)a(cid:374)ts. Keeping current customers satisfied is important to attracting new customers. Customer satisfaction focus on delighting the customer. Relationship marketing focus on keeping and improving relationships with customers. Customer based strategies: customer satisfaction, relationship marketing. Longer-term impacts on the customer and environment when customer seek and satisfy needs.
