SOC 103 Chapter Notes -Web 2.0, Web Feed, Phonograph

• School: Ryerson University
• Department: Sociology
• Course: SOC 103
• Professor: Tonya Davidson

Document Summary

Mass communication: the transmission of messages by a person or group through a device to a large audience. Mass media: include any medium designed to communicate messages to a mass audience. Block printing: a process in which wooden blocks are engraved with images and text, inked and then pressed onto paper. Movable type: gutenberg"s invention that allowed individual letters or images to be moved without influencing the surrounding text. Television has become an integral part of the world"s social, political and economic landscape, indeed, few technological developments have had such a profound influence on the social fabric of our lives. Traditional mass communication technologies (radio, newspaper, tv) push content to their audience, new technologies enable consumers to pull content that reflects their interests whenever they want. Web 2. 0: interactive online tools dedicated to promoting a greater sense of community. Digital sociality: a social landscape in which new communication technologies are promoting human interaction and contact (cellphones)