RMG 200 Chapter Notes - Chapter 5: Census Geographic Units Of Canada, Liquid Oxygen, Census Tract

• School: Ryerson University
• Department: Retail Management
• Course: RMG 200
• Professor: Brent Bar

Document Summary

Chapter 5 | retail locations strategy trade area decisions and site assessment. Region - in retail location analysis, refers to a part of the country, a particular city, or a census metropolitan area (cma). Trade area - a geographic sector that contains potential customers for a particular retailer or shopping centre. It"s important to examine a market"s employment trends because a high level of employment usually means high purchasing power and high levels of retail sales. The level of competition in an area also affects demand for a retailer"s merchandise. Saturated trade area - a trade area that offers customers a good selection of goods and services, while allowing competing retailers to make good profits. Understored trade area - an area that has too few stores selling a specific good or service to satisfy the needs of the population. Overstored trade area - an area having so many stores selling a specific good or service that some stores will fail.