RMG 200 Chapter Notes - Chapter 7: E-Commerce, Project A, Empowered

• School: Ryerson University
• Department: Retail Management
• Course: RMG 200
• Professor: Brent Bar

Document Summary

Underfunded advertising budgets (us retailers spend about 6% of overall sales on advertising compared to 3% in canada) Underestimated the competitiveness of the us market. Not developing enough money and resources to the project. A more successful route for canadian retailers has been to expand cautiously through: Developing a unique product that people want. When home marketplace is not performing well, some problems may be attributed to: A saturated home marketplace with no room to grow. An aging population that spends less and saves more. An economic recession, which limits consumer spending. Higher operating costs including staff wages, rental costs and taxes. Some factors that would encourage a retailer to enter into the international marketplace: Rising number of middle-class consumers with improved standard of living. Trade agreements and organizations, including nafta, wto, eu. Favourable operating costs, including lower wages and taxes.