MKT 504 Chapter 4: week 4
Document Summary
A form created by firms and distributed to qualified potential suppliers that helps supplier develop and submit proposals to provide product as specified by the firm. A procedure for evaluating suppliers and products that incorporate weighted averages across desired characteristics. competitive depositioning providing information to create a more accurate picture of a competitors attributes or qualities. A post-purchase evaluation process buyers use that evaluates a product purchase using functional and psychological attributes. The features and characteristics that are related to what the product actually does or is expected to do. How things are carried out and done between the buyer and seller. Must have attributes features of the core product that the customer takes for granted. The augmented features included in the total market offering that go beyond the buyer"s expectations. A purchase decision resulting from an ongoing purchasing relationship with a supplier.
