MKT 100 Chapter 4: Communication Theory

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Mary Foster

Document Summary

This message is coded into a format that could be transmitted to another party. Images: sounds, symbols, product display, or a (cid:862)hot (cid:271)utto(cid:374)(cid:863) on a webpage. Once coded, the messages are transmitted through a communication channel. These channels include: a broadcast, print, electronic. It"s i(cid:373)porta(cid:374)t to take (cid:272)are i(cid:374) (cid:272)hoosi(cid:374)g the (cid:449)a(cid:455) (cid:455)ou (cid:449)ould like to (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)ate a (cid:373)essage i(cid:374) order to transfer your message to your audience. Some media is 2-dimensional, while some are 3-dimensional. O(cid:374)(cid:272)e a (cid:373)essage is su(cid:272)(cid:272)essfull(cid:455) tra(cid:374)sferred to the re(cid:272)ei(cid:448)er, it is the re(cid:272)ei(cid:448)er"s jo(cid:271) to de(cid:272)ode the (cid:373)essage. De(cid:272)odi(cid:374)g depe(cid:374)ds o(cid:374) the re(cid:272)ei(cid:448)er"s e(cid:454)perie(cid:374)(cid:272)e: attitudes, beliefs and values. In order for communication to be effective, a sender and receiver have to have mutual experiences to one another. Communications problems occur when canadians try to use the same message we understand here, but another country will not understand.