MKT 100 Chapter Notes - Chapter 67: Antiseptic, Itch, Brand Equity
9 Jan 2018
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MKT 100 Full Course Notes
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Patches relieve itching and prevent scratching; and first aid to go! mini. Extra large tough strips were also supported with million for marketing. 81. Previous years" launches were similarly supported, including liquid bandages ( million), water. Block bandages ( million), and hurt-free antiseptic wash ( million). People around the world see the value of. Aid products to heal, prevent, and repair minor nicks, cuts, scrapes, wounds, and bruises. Continued product innovations and line expansions likely will help the company continue to be the most recognized name in tape, bandages, and gauze. Questions: visit the company"s web site (www. bandaid. com) and identify and describe the different product lines that it markets. How would you describe its product line breadth: review the different product categories in each of the company"s product lines. Which has the least: look at the new products that the company offers. Identify which are extensions of the band-aid brand name and which are not.
