MKT 100 Chapter 68: 68
9 Jan 2018
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Many companies turn to ideo, a design firm based in palo alto, california, for help. Ideo helps its clients generate new product and service ideas for industries as diverse as healthcare, toys, and computers. Among the many ideo design successes have been the palm v, the tivo recorder, polaroid"s i-zone camera, the. Leap chair, crest"s stand-up toothpaste tube, and oral-b toothbrushes for children. The firm"s designs have won numerous awards from various prestigious organizations and industrial design associations. Ideo employs anthropologists, graphic designers, engineers, and psychologists whose special skills help foster creativity and innovation, which the firm puts to work for clients such as procter & gamble and kaiser permanente, the largest hmo in the. States, for which ideo designed a new work environment. To name just a few, it also has worked with firms such as nestl , hewlett-packard, vodafone, samsung, at&t. In addition, ideo does not just create products; it designs a better consumer experience.
