MHR 405 Chapter Notes - Chapter 4: Emotional Labor, Cognitive Dissonance, Model Theory
31 Jan 2016
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Emotions- physiological, behavioural and psychological episodes experienced towards an object. They are experiences of changes in physiological state. Generate global evaluation ( core affect) : a perceived object or event as positive or negative. All emotions produce from some level of activation, energy within us. Attitudes- represent the cluster of beliefs, assessed feelings and behavioural intentions towards a person, object or event. It is facts that are acquired through experience. Ex: through experience you know you do not like the taste of squash. Feeling"s: conscious positive or negative evaluations of the attitude object. Ex: by expressing your dislike for squash it represents your assessed feelings. Behavioural intentions: the motivation to engage in a particular behaviour regarding that attitude object. Ex: going to a squash festival you will mostly not have a good time due to the dislike of the vegetable.
