ITM 102 Chapter Notes -Personalization, Upselling, Microwave Popcorn

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 102
• Professor: Bob Hudyma

Document Summary

Business info systems note 6- october 4th, 2014. Customer relationship management (crm) involves managing all aspects of a customer"s relationship with an organization to increase the customer loyalty. By ding o it increases company"s sales power and increases profits. Crm systems help organizations understand and manage their customers. Customers contact organizations multiple times through numerous channels. Each contact can be stored in a different system or different database. For example, a sales call and a billing call will be maintained in two different databases. The crm system tracks all of the different contacts through channels and organizes the information into a central database. This gives the organization complete and total access to its customers, along with their purchases, questions, issues, and concerns, all stored in one easy play (easy. Organizations can find their most valuable customers through rfm - recency, Why are inventory levels so low: predicting.