GCM 230 Chapter Notes - Chapter 3: Serif, Gill Sans, Blackletter

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 230
• Professor: Gillian Mothersill

Document Summary

Typefaces are classified as: serifs, sans-serif, scripts, and decorative. The a(cid:454)is is in(cid:272)lined to the left (cid:894)8:00 and 2:00 o"(cid:272)lo(cid:272)k(cid:895) Ex: bembo, itc berkeley oldstyle, centaur, itc legacy. Designed as bold faces to accompany text composition. Later released larger sizes to be used as display types. Looks like stone inscriptions rather than pen-drawn text. Distinguishing feature: triangular-shaped serif design or flaring of the character strokes where they terminate. Further di(cid:448)ided into (cid:862)gl(cid:455)phi(cid:272)(cid:863) and (cid:862)latin(cid:863: (cid:862)latin(cid:863) fa(cid:272)es ha(cid:448)e stri(cid:272)tl(cid:455) triangular-shaped serifs. Older grotesques: greater contrast in stroke weight, squaredness quality to curves, (cid:862)g(cid:863) has (cid:271)o(cid:449)l and loop (cid:894)t(cid:449)o-story) Newer grotesques: less contrast in stroke weight, squardness has been rounded, ingle (cid:271)o(cid:449)l (cid:862)g(cid:863) Most readable and legible out of all sans-serif typefaces. Have strokes that join one letter to the next. Designed to suggest informality, as if written quickly. Appear to have been drawn with a brush. Have strokes that join on letter to the next.