GMS 522 Chapter Notes - Chapter 9-12: Absolute Time And Space, Freight Forwarder, Dangerous Goods
10 Mar 2016
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Chapter 9 product strategies and global brand. Backward innovation: simplifying a product or service due to the lack of purchasing power or usage conditions. Brand: name, term, symbol, sign, or design used by a irm to diferentiate its oferings from those of its competitors. Computer aided design (cad): a combination of hardware and software that allows for the design of products. Discretionary product adaption: conforming a product or service to meet prevailing social, economic and climatic conditions in the market. Fade in/fade out strategy: brand changeover strategy in which the global brand is associated with the local brand for a speciied time, after which the local brand is dropped. Forced distribution test: a group of consumer"s reports on a new products they encounter in normal retail outlets. Forewarn: a brand changeover strategy in which the irm informs consumers in advance that their local brand will soon be known by its global name.
