GMS 522 Chapter Notes - Chapter 4: Gross National Income, Lorenz Curve, U.S. Route 280
21 Jan 2018
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The economic environment: the economic environment is an uncontrollable variable for the global marketer, dealing with variables such as: Exchange rates: these variables affect the demand for imported products and a country"s relative attractiveness for foreign investment, the economic environment has a signi cant impact on: The selection of countries for foreign market entry. The rm"s local market strategy in the foreign country. Deciding which foreign countries to allocate resources to an ongoing basis. Deciding whether it is time to exit the market. Market size: population is an indicator of market potential. Demand for imported products linked to population size: 7. 4 billion people on the planet in 2016 (world bank). Note: the bulk of the worlds population lives in low and middle income counties. 16% live in high income counties: china and india are the most populous countries with 1. 4 and 1. 3 billion people respectively. Combined they represent almost 40% of the world"s population (world.
