GMS 200 Chapter Notes - Chapter 8: Bill Bowerman, William Perez, Sports Equipment

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Horatio Morgan

Document Summary

In today"s lecture, we want to understand how organizing as a management function may contribute to the profitability of the company: company: nike. If nike outsource virtually everything, what"s really left: where"s the source of value, brand recognition. Role of athletes : starting with michael jordan in 1980s, athletes played a dominant role in building the. Nike brand + marketing a range of profuct lines. 2012 nike spent . 7 billion on advertising + promotion all about building the brand! Public relations troubles: nike recently came under harsh criticism for what some people view as the exploitation of workers abroad now provides information online on labor + environment practices at its overseas contracted factories. Going beyond shoes: nike has successfully branded apparel since Nike: organizational issues: when ceo phil knight stepped down + handed his job to bill perez, he stayed on as chairman of the board.