ECN 104 Chapter Notes - Chapter 6-7.3: Vending Machine, Marginal Utility, Budget Constraint

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Gains in satisfaction decline as additional units are consumed. Utility: is want-satisfying power (utility and usefulness not necessarily the same thing) Marginal utility: extra satisfaction from consuming one more unit. Curves tu and mu are graphed from the data in the table. As more of a product is consumed, total utility increases at a diminishing rate, reaches a maximum, and then declines. Marginal utility, by definition, reflects the changes in total utility. Thus, marginal utility diminishes with increased consumption, becomes zero when total utility is at a maximum, and is negative when total utility declines. As shown by the shaded rectangles, marginal utility is the change in total utility associated with each additional taco. Or, alternatively, each new level of total utility is found by adding marginal utility to the preceding level of total utility. Diminishing marginal utility provides a simple rationale for the law of demand.

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