ECN 104 Chapter Notes - Chapter 7-12: Marginal Utility, Indifference Curve, Budget Constraint

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14 Feb 2018
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Economic problem of consumers: limited income, unlimited wants, budget line provides options, consumers have different preferences of bundles on the budget line. Marginal utility and demand: marginal utility rapidly falls for each successive unit, considerable drop in price will cause increase in quantity demanded, inversely related downwards sloping. 1: marginal utility/price = marginal utility per dollar, at each step, spend where mu/$ is highest. In general, if mu/$ is unequal, spending should be allocated: away from the good where mu/$ is lower, towards the good where mu/$ is higher, mu of product a = mu of product b. Deriving the demand curve: relationship between price and quantity demanded. Substitution effect: when the price of oranges fall, there is a substitution of now cheaper oranges, po down more oranges, less apples. Increase in real income increases consumption of both apples and oranges: po down, income up more oranges, less apples.

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