BUS 800 Chapter Notes - Chapter 2: Financial Statement, Work Unit, Rudderless
Document Summary
Strategic plan maps out where a company is headed, establishes strategic and financial targets: outlines the competitive moves and approaches to be used in achieving the desired business results. Task 1: developing a strategic vision, a mission ststaement, and a set of core. Strategic plan describes managements aspiration for the future and delineates the company"s strategic course and long term direction. Points on organization in particular direction o: charts a strategic path for it to follow in preparing future o. Builds commitment to the future course of action. Communicates managements aspirations to stakeholders and helps steer the energies of company personnel in a common direction: well conceived distinctive and specific to particular organization o. Serve as management tool for giving the organization sense of direction: convey what management wants business to look like o o o. Provide managers with a reference point in making strategic decisions.
