ECON 110 Chapter Notes - Chapter 6: Robert Giffen, Demand Curve, Real Income

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28 Nov 2017
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ECON 110 Full Course Notes
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ECON 110 Full Course Notes
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Consumers will always try to maximize their utility. Total utility full satisfaction of a consumer. Marginal utility additional satisfaction from consuming one more unit. The utility that any consumer derives from successive units of a particular product consumed over some time period of time diminishes as total consumption of the product increases. Consumers will always try to make themselves as well off as they can possibly can. Total utility rises but marginal utility declines, as consumption increases. A utility-maximizing consumer allocates expenditures so that the marginal utility obtained from the last dollar spent on each product is equal. A consumer demands each product up to the point at which the marginal utility per dollar spent on it is the same as the marginal utility per dollar spent on every other product. When this is met, the consume can no longer reallocate expenditure.

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