COMM 251 Chapter Notes - Chapter 0: Social Proof, African-American Culture, Corporate Social Responsibility
9 Aug 2016
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Likability cons: limits range in perspectives; less innovation, people may hesitate to challenge or reject a bad idea from someone they know/like, potentially less productive. Manufacturing likability: promote familiarity (familiarity likability) with cross-departmental projects/gatherings. Leveraging likability: capitalize by having them play the effective hubs (bridge gaps between diverse groups that might not otherwise interact) Reform the jerks: represent a missed opportunity; expertise is untapped, use coaching and immediate feedback. Use rewards for them improving their social skills. Conclusion: it"s all about setting up each person in a situation of greatest success. Similarities and fitting in : perceived similarity to a firm"s existing employee base in leisure pursuits, background, and self- presentation. Many employers use organizational culture as a way of motivating employees; enhance productivity, profits, and creativity. Firms sought surface level (ie. demographic) diversity in applicant pools, but deep level (ie. Firms sought surface level (ie. demographic) diversity in applicant pools, but deep level (ie. cultural) homogeneity in new hires.
