COMM 190 Chapter Notes - Chapter 7: Enterprise Application Integration, Business Process, Ibm Db2

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One way is to enhance the product or service through information systems. The second way is through business processes look for technology to help retain customers, reduce costs, and create entry barriers. In effect, companies are making their primary and support activities more productive compared to those of competitors: happens when business process become more effective, efficient, or both. Business functions are the primary and support activities in an org"s value chain. A functional system is the second era of is the goal is to facilitate the work of a single department/function add more features over time to provide more value & assistance. The problem with functional applications is their isolation: often called functional silos because they are designed to work independently. The separation makes it seems as if various departments in the same company should work separately and independently of each other the truth is that they are interrelated.

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