COMM 104 Chapter Notes - Chapter 3: False Dilemma, Confirmation Bias, Ad Hominem
Document Summary
Comm 104 chapter 3: critical thinking for business ethics. A term used by critical thinkers, an argument is an interrelated set of claims designed to convince the speaker"s or writer"s audience to accept some claim or point of view. To be strong, an ethical argument needs to possess three crucial characteristics: It must have premises that are relevant to the question at hand. It must have premises that provide sufficient support for its conclusion. Need 2 types of premises: ethical premise bring some ethical rule or principle or value to bear, factual premise explains the facts. Would you be proud: do unto others - the test uses the golden rule. Do you want the same to happen to you: the ventilation test get a 2nd opinion from a wise friend with no investment in the outcome. Critical thinking a definition is the study of what you should believe and why.