BUSI 1210 Chapter Notes - Chapter 4: Joe Fresh, Environmentalism, Planned Obsolescence
2 Dec 2016
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Document Summary
What it is; meeting the needs of the market through socially and environmentally responsible marketing actions; Sustainable; meeting the present needs of consumers while preserving the ability of future generations to meet their needs; Its about balancing: the needs of consumer with the needs of business both now and in the future. Marketing concept: needs of consumer and business now; Societal mc: business now consumer needs in future; Strategic planning: consumer now business future. Sustainable mc: consumer and business needs in future are being met. Marketing costs drive prices higher than required: High cost of distribution (cd"s actual cost to produce is . 00) High cost of advertising and promotion (asa vs. aspirin) Pricing, bait & switch advertising, pressure selling (banks) Result: driving many of us into higher levels of debt (the highest since wwii) Public transportation: requires a minimum number of users to be efficient and cover costs we aren"t there yet in many cities.
