BUSI 1210 Chapter Notes - Chapter 2: Consumer Behaviour, Reward System, Operation Cyclone
2 Dec 2016
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Document Summary
A marketing-oriented company is systematically coordinated and integrated to ensure that all aspects of what it does are focused on delivering the customer the best possible product or service. This means that all aspects of marketing (product, pricing, promotion and distribution are developed through the eyes of the customer (with a keen appreciation for what the customer wants or needs. Strategically, a company exists for a variety of reasons: these are typically captured in the mandate, vision and mission statements of the firm: (growth, profit) To give an organization"s board of directors and senior management group a sense of where they should be focusing their attention. Note: this orientation is often captured in the mandate. The mandate outlines the key strategic goals of the firm; these are typically oriented toward sales growth and market share objectives in an existing or new market.
