SOCPSY 1Z03 Chapter Notes - Chapter 2: Internal Validity, Observational Techniques, Content Analysis
5 Nov 2016
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If the results are replicable, they are more likely to be accepted by other social psychologists as reliable, general findings. Research methods: most social psychological studies use one or another of four main methods: surveys, naturalistic observations, archival research based on content analysis, and experiments. Investigators often conduct surveys to obtain self-reports from individuals about their own attributes that is, their attitudes, behavior, and experiences. Investigators also often use surveys to obtain data about various social problems: finally, investigators also often conduct surveys with the primary objective of making basic theoretical contributions to social psychology. Types of surveys: there are two types of basic surveys those based on interviews and those based on questionnaires. In this approach, called the test retest method, an investigator applies the measuring instrument to the same respondents on two different occasions, and then he or she compares the first responses with the second responses.
