COMMERCE 2MA3 Chapter 12: Chapter Twelve - Distribution Channels
10 Feb 2017
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Document Summary
Distribution channel: the institutions that transfer the ownership of and move goods from the point of production to the point of consumption. Wholesalers: those rms engaged in buying, taking title to, often storing, and physically handling goods in large quantities, and then reselling the goods (usually in smaller quantities) to retailers or industrial business users. Logistics management: the integration of two or more activities for the purpose of planning, implementing, and controlling the ef cient ow of raw materials, in-process inventory, and nished goods from the point of origin to the point of consumption. Push marketing strategy: designed to increase demand by focusing on wholesales, distributors, or salespeople, who push the product to consumers via distribution channels. Pull marketing strategy: designed to get consumers to pull the product into the supply chain by demanding retailers carry it. Distribution intensity: the number of channel members to use at each level of the supply chain.
