COMMERCE 2MA3 Chapter Notes - Chapter 13: Multichannel Marketing, Warehouse Club, Hypermarket
10 Feb 2017
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Multichannel strategy: selling in more than one channel (e. g. , store, catalogue, kiosk, and internet) Conventional supermarket: offers groceries, meat and produce with limited sales of nonfood items, such as health and beauty aids and general merchandise in a self-service format. Big boxed food retailers: come in three types super centre, hypermarket, and warehouse club; large than a conventional supermarket; carries both food and nonfood items. General merchandise retailers: may be discount stores, specialty stores, category specialists, department stores, drug stores, off price retailers, or extreme value retailers; may sell through multiple channels, such as the internet and catalogues. Discount store: offers a broad variety of merchandise, limited service, and low prices. Specialty stores: concentrate on a limited number of complementary merchandise categories in a relatively small store. Category specialist: offers a narrow variety but a deep assortment of merchandise. Category killer: offers an extensive assortment in a particular category, so overwhelming the category that other retailers have dif culty competing.
