COMMERCE 2MA3 Chapter Notes - Chapter 7: Panel Data, Data Mining, Projective Test
27 Oct 2016
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Step 1: define the research problem and objectives: it is important to establish in advance exactly what problem needs to be solved. Correctly defining the problem is one of the most important elements of the marketing research process: once the research problem is defined, marketers must specify the research objectives or questions to be answered. Step 2: design the research plan: in this step, researchers identify the type of data needed and determine the type of research necessary to collect it. Recall that the objectives of the project drive the type of data needed, as outlined in step 1. Step 3: collect data: data collection begins only after the research design process. Based on the design of the projct, data can be collected from secondary or primary data sources: secondary data are pieces of information that have been collected prior to the start of the focal research project. Secondary data include both external and internal data sources.
