COMMERCE 2AB3 Chapter Notes - Chapter 10: Digital Goods, Mobile Commerce, E-Commerce
14 May 2017
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Document Summary
E-commerce: refer to the use of the internet and the web to transact business. Chapter 10 - e-commerce: digital markets and digital goods. E-commerce is about digitally enabled commercial transactions between and among organizations and individuals: commercial transactions involve the exchange of value (e. g. money) across organizational or individual boundaries in return for products and services. Began in 1995 and grew exponentially; still stable even in a recession. Dot-com bubble (2001): very rapid growth created market bubble in e-commerce stocks; many companies failed when it burst, but others thrived; those that did well now have soaring revenues, fine-tuned business models, profit production, rising stock prices. E-commerce revolution: fastest growing form of retail trade; individuals and businesses use internet to conduct commerce as more products and services come online, households switch to broadband telecommunications; starting to affect more industries outside retail. E-commerce use of the web for (b2b) commerce and collaboration among business partners expanded to more than 5. 7 trillion.
