PSYC 215 Chapter Notes - Chapter 8: Metacognition, Microexpression, Toothpaste

• School: McGill University
• Department: Psychology
• Course: PSYC 215
• Professor: Mark Baldwin

Document Summary

Elaboration-likelihood model (elm) = a model of persuasion maintaining that there are two different routes to persuasion: the central route and the peripheral route. Central route = a route to persuasion wherein people think carefully and deliberately about the content of a persuasive message attending to its logic and the strength of its arguments, as well as to related evidence and principles. Heuristic-systematic model (hsm) = a model of persuasion maintaining that there are two different routes to persuasion: the systematic route and the heuristic route. Peripheral (heuristic) route = a route to persuasion wherein people attend to relatively easy-to-process, superficial cues related to a persuasive message, such as its length or the expertise or attractiveness of the source of the message. Persuaded by superficial cues e. g. charm, message source. He/she might be persuaded simple because the message comes from an expert or credible source.