PSYC 213 Chapter Notes - Chapter 7: Stimulus Modality, Apoptosis, Mental Rotation
6 Dec 2013
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Image defined as the ease with which something elicits a mental image (mental picture or sound) Dual-coding theory: the theory that verbal and non-verbal systems are alternative ways of representing events. E. g. an event can be described with words (verbal) or it can be imagined (non-verbal): incoming info can be either verbal or non-verbal, 2. It is picked up by the sensory systems, 3. Then info is represented by verbal or non-verbal system. Logogens: the units containing the information underlying our use of a word that comprise the verbal system. Imagens: the units containing information that generate mental images that make up the non-verbal system. Natural objects, holistic parts of objects, natural groupings of objects. Information in one system can give rise to info in the other system. They are interconnected: a verbal description of something can elicit a mental image and vice-versa. Words that elicit images tend to be concrete (table).
