MRKT 452 Chapter Notes - Chapter 1-5: Toy Store, Speed Bump, Shoplifting
19 Feb 2018
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Numbers conversion rate of customers: percentage of customers going to a store and making a purchase. conventional supermarket rate (broad) > musical instrument rate (specific) time spent in a store: the more time, the more likely the purchase. Increase in customers interaction with staff and store ambiance" Cosmetic store: averagely 2 mins for non-buyers and. Ope(cid:374) sale: displayi(cid:374)g p(cid:396)odu(cid:272)ts i(cid:374) ope(cid:374) shel(cid:448)es a(cid:374)d drawers for people to interact with rather than being stocked behind the counter. This allows shoppers to easily pick products up, sample, and help themselves. " Electronic store: non-buyers 5 mins, buyers 9 mins. Toy store: buyer 17 mins, non-buyers 10 mins store. Design concepts the biological constants: physical and anatomical abilities, tendencies, limitations and needs common to all people, and the retail environment must be tailored to these characteristics (39). Landing strip: putting carts and flyers ten feet into a store rather than directly at the entrance (44).
