COMM-2036EL Chapter Notes - Chapter 11: High Tech, Drop Shipping, Independent Business
21 Nov 2017
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Value delivery network a network made up of the company, suppliers, distributors, & ultimately customers, who partner with each other to improve the performance of the entire system in delivering customer value. Few producers sell their goods directly to the final users of their products. Producers use intermediaries because they create greater efficiency in making goods available to target markets. Some specific functions that channel partners can perform are: Information gathering and distribution, promotion at point of purchase, contact, matching and arranging, negotiation, physical distribution, financing, risk-taking, after-sales support. The question is not whether these functions need to be performed, but rather who will perform them! Retailing the business of selling goods or services to consumers for their personal use. Includes all the activities involved in running the business, such as operating and managing a brick-and-mortar location and/or website; selecting, purchasing, and displaying merchandise; and marketing/sales.
