COMM-1206EL Chapter Notes - Chapter 7: Instant Messaging, Yelp, Podcast

• School: Laurentian
• Department: Commerce and Administration
• Course: COMM-1206EL
• Professor: Culliford Leda

Document Summary

Module #(cid:1010) writing for electronic media (cid:894)chapter (cid:1011)(cid:895) Some of the resulting writing challenges you may encounter in the workplace include: Remember, it is a conversation. not a lecture! Strategies for business communication on social networks are as follows: Along with your own, join existing conversations. Anchor your online presence in your hub. Restrict conventional promotions to the right time and place. Users generate the content for these sites. For success, make it valuable and make it easy. Also, make material easy to find, consume and share. Visitors answer questions posted by other visitors or company representatives; responding to questions can be effective for your company. These are designed to gather the input posted that will help the community as a whole. Many different types of these have developed, such as yelp; businesses can use this by focusing on high performance and getting involved on the site.