MARK 201 Chapter Notes - Chapter 3: Consumer Protection, Greenwashing, Smoke Detector
Document Summary
Socially and environmentally responsible marketing (business) that meets the needs of customers while preserving the ability of future generations to meet their needs. Misrepresenting facts about product when it comes to features and performance. Luring people into store with products that are out of stock. Boosting a price up a couple days before a big sale to make the customer think they are saving more money. Let people think a product is green or environmentally friendly when it really is not. Being pressured or pushed to buy a product by salesperson. Consequences of deceptive practices (impact on the organization) Organized movement to improve the rights and powers of buyers in relation to sellers. Organized movement to protect and improve people"s living environments. Consumer advocates call for motr rights in order to. Be well informed about aspects of product. Be protected from bad products and practices. Introduce any product in ay size and style.
