54040 Chapter Notes - Chapter 1-1: Consequentialism, Political Philosophy, Pragmatics
Document Summary
Reference: messi(cid:374)a, a. (cid:1006)(cid:1004)(cid:1004)(cid:1011), (cid:858)pu(cid:271)li(cid:272) relatio(cid:374)s, the pu(cid:271)li(cid:272) i(cid:374)terest i(cid:374)terest a(cid:374)d persuasio(cid:374): an ethical approach, journal of communication management, vol 11, no 1, pp. Aim: (cid:862)ho(cid:449) (cid:272)a(cid:374) ethi(cid:272)al persuasio(cid:374) (cid:271)e i(cid:374)tegrated i(cid:374)to pu(cid:271)li(cid:272) relatio(cid:374)s pra(cid:272)ti(cid:272)e, (cid:449)hat is the role of pu(cid:271)li(cid:272) i(cid:374)terest, a(cid:374)d (cid:449)hat (cid:373)ight (cid:271)e the esse(cid:374)tial sta(cid:374)dards for ethi(cid:272)al persuasio(cid:374)(cid:863) Summary: propaganda under values communication and excludes perceived value (eg (cid:272)o(cid:373)(cid:373)u(cid:374)ity ser(cid:448)i(cid:272)e(cid:895), (cid:862)(cid:272)ir(cid:272)u(cid:373)(cid:448)e(cid:374)t or suppress(cid:863)- audience not equipped to judge, ethical persuasion- underpinning value of deferring autonomous reasoning, facilitates change of internalisation. Parsons: ethics avoided fabricated, distorted knowledge undermining judgement- value of respect and reason considered: public interest- individual practioners cannot themselves determine a measure ethical practice. Success of enterprise dependent upon involvement in public interest- essential to public relations practice, but practitioners determine how they exercise pi. Argument: pi central to ethical persuasion and practitioners, must know how to determine pi to act ethically. Public interest impossible without the positive exercise of govt authority, service of.
