CRIM3602 Chapter Notes - Chapter 2: Friendster, Usenet, Scalability

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Capitalised and competed with sites like friendster, xanga, asian avenue. Myspace appealed to users by adding features such as personalised pages, html, backgrounds and layouts- seeing the emergence of a copy/paste culture. Myspace changed its user policy to allow minors 2004. Facebook in 2004 was a harvard-only sns- those who had a university email from an approved university, - expanded to include high school students, professionals inside corporate networks, and, eventually, everyone (2005) Early public online communities such as usenet and public discussion forums were structured by topicsbut social networks are structured as personal (or egocentric) networks, where the individual is at the center of their own community. This more accurately mirrors unmediated social structures, where the world is composed of networks, not groups. p. 219: replicability. According to a study 93% of recruiters have admitted to reviewing a candidate"s online presence as part of the screening process (augustine, 2013)

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