MGMT100 Chapter Notes - Chapter 11: Legal Education, Consumer Protection, Competition Law
Document Summary
Legal education: all marketers need to learn about legal compliance. In the past, the courts have commented adversely where firms have avoided their responsibilities in this regard. Putting a compliance program in place: australian standard as3806 2006: as3806 establishes requirements for: Positive commitment to compliance at board and ceo level communicated to staff. Positive promotion of compliance by all managers. Continuous monitoring and improvement of all compliance procedures. The integration of all compliance procedures into the organisation"s day-to-day operating procedures, systems and documents. Adequate numbers of senior staff with high status and sufficient clout" to take responsibility for compliance. Ongoing education and training of all staff. Legal education programs tend to cover four sets of relationships that need to be monitored in a legal compliance program: Marketers without a basic understanding of the legislation covering the following areas are living dangerously and potentially placing their companies at risk. Prohibits various forms of anti-competitive conduct, such as:
