ISYS111 Chapter Notes - Chapter 9: Viral Marketing, E-Commerce Payment System, Permission Marketing
7 Jun 2018
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ISYS111: FUNDAMENTALS OF BUSINESS INFORMATION SYSTEMS, WEEK 9
Learning Outcomes:
Explain the role, major types, functions, key elements and components of information systems in business
and other types of organisation (LO1)
Demonstrate practical skills in the major functions of spreadsheet, database and ePortfolio software (LO5)
Essential Question:
What is e-commerce and how does it work?
Notes:
E-Business and E-Commerce:
• E-commerce – describes the process of buying, selling, transferring or exchanging products, services
or information via computer networks (including the internet)
• E-business – refers to serving customers, collaborating with business partners and performing
electronic transactions within an organisation
o Can take several forms depending on the degree of digitisation involved – the extent to
which the commerce has been transformed from physical to digital
• Brick-and-mortar organisations – purely physical organisations
• Clicks-and-mortar organisations – conduct some e-commerce activities, yet their primary business
is carried out in the physical world
Types of e-commerce:
• Business to consumer electronic commerce (B2C) – the sellers are organisations and the buyers are
individuals
• Business to business electronic commerce (B2B) – both the sellers and the buyers are business
organisations
• Consumer to consumer electronic commerce (C2C) – an individual sells products and services to
other individuals (ie. eBay)
• Business to employee (B2E) – an organisation uses EC internally to provide information and services
to its employees
• E-government – the use of internet technology in general and e-commerce in particular to deliver
information and public services to citizens and to business partners and suppliers
• Mobile commerce (m-commerce) – refers to e-commerce that is conducted entirely in a wireless
environment
E-commerce business models:
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Explain the role, major types, functions, key elements and components of information systems in business and other types of organisation (lo1) Demonstrate practical skills in the major functions of spreadsheet, database and eportfolio software (lo5) Business-to-consumer (b2c) electronic commerce: business to consumer electronic commerce (b2c) the sellers are organisations and the buyers are individuals. Channel conflict clicks-and-mortar companies may face a conflict with their regular distributors when they sell directly to customers online. Isys111: fundamentals of business information systems, week 9. Electronic catalogues that can be customised for each large buyer and forward auctions (ie. dellauction. com: buy-side marketplace a model in which organisations attempt to buy needed products or services from other organisations electronically. Uses ec technology to streamline the purchasing process. Goal is to reduce both the costs of items purchased and the administrative expenses involved in purchasing them: electronic exchanges marketplaces that are independently owned by a third party and connect many sellers and many buyers.
