In 500 words or more answer these following questions.

1 How much would you charge for your product or service? 

2 How did you arrive at that number? 

3 Which pricing strategy did you use to come up with your decision? 

4 Why do you think the pricing strategy you selected will generate sales for your business? 

 

According to the material presented in the book, which of the following is typically not part of a pitch (choose all that apply): 

a.Financing needs

b. Regulatory strategy

c. Management team

d. Overview of the business

e. Clinical strategy

f. Intellectual property strategy

g. Commercialization approach

h. Description of quality management systems

i. Overview of all concepts investigated

j. Clinical need

k. Reimbursement strategy

l. Product/service overview

The difference between a company's strategy and a company's business model is that

A)a company's strategy is the plan for achieving strategic objectives while its business model is the plan for achieving financial objectives.

B)the strategy concerns how to compete successfully and the business model concerns how to operate efficiently.

C)a company's strategy is management's game plan for realizing the strategic vision whereas a company's business model is the game plan for accomplishing the business purpose or mission.

D)strategy relates broadly to a company's competitive moves and business approaches (regardless of the financial outcomes it produces) while the term business model relates to whether the revenues and costs flowing from the strategy demonstrate that the business is viable from a profit perspective.

E)a company's strategy concerns how to please customers while its business model concerns how to please shareholders

In 200-500 words

1 How would you market your product or service to your customers? 

2 How would you highlight your competitive advantage to your customers? 

3 What types of marketing research will you conduct? 

4 Where would you promote your product or service? 

5 Where will your product or service be distributed (i.e.: online, retail store, etc.)?