4K TVs

Fax machines

Video streaming services

Video cassettes and VCRs

Smartwatches

Smartohones

Refrigerators

Hybrid/electric vehicles

Gaming consoles

Laptop computers

Desktop computers

MP3 players

15. Tablet computers

Clock radios

Vinyl records

Frozen chicken nuggets

Organic fruits and vegetables

Compact discs

E-cigarettes/vaping devices

Chocolate bars

What stage of the product life cycle are each of these 20 items. Explain why you put each of them into their placements.

AD #1 

1. What advertising Strategies are being used? Explain your choice(s). 

1. Who is the target audience? Explain your choice(s).

Notes to help out: 

What is advertising?

Advertising is the most influential form of media in our country. Ads are a way to inform people of their options and persuade them to act in prescribed ways.

Ex- Fast Food ads want you to come and purchase their food.

Target Audience

A target audience is the group of people that an advertisement is directing their ad at.

Ex- Disney is now advertising to Older Adults with

the slogan “Remember the Magic”.

Three Ways to Promote Food:

1. Premiums- If you purchase one produce then you will get a ‘Free’ add on item.

Ex- If you buy two bags of chips you will get one Liter of pop free.

2. Sweepstakes- The produce you are purchasing has information or an entry form/code to enter a draw to win a prize.

3. Kids Clubs- Sign up to get a membership card and special offers.

Food Advertising Strategies

Advertisers have many methods to try and get you to buy their products. Lots of times, what they are selling is a lifestyle, or an image,

rather than the product. Here are some trick of the trade.

Ideal Kids/Families

Hip looking kids, always seem perfect and getting along, product shows families coming together

Excitement

The product makes life better and fun

Star Power

Sports stars or celebrities tell you that the product is the best or that they use it.

Bandwagon

Join the crowd, everyone is buying the product

Scale

Produce made to look bigger or smaller than it actually is

Put Downs

Put down a competitors product(s)

Heart Strings

Ads that have a story meant to make you feel good

Sounds Good

Music and sound effects used to add excitement. Jingles that stay in your head

Weasel Words

Misleading the words used OR stretching the truth of what is being used

Omission/Leaving out Details

Ads do not give you the whole story in order to make the product look better.

11.Facts and Figures

Use number to make the product look better

12. Repetition/Music

Hear the product name over and over again to help you remember it

13. Humour
Uses humour to catch attention

14. Over the Top
Uses extreme examples, false or non-factual claims

Ex. “The Best Coffee for the Best YOU”

AD #1 

1. What advertising Strategies are being used? Explain your choice(s). 

1. Who is the target audience? Explain your choice(s).

Notes

What is advertising?

Advertising is the most influential form of media in our country. Ads are a way to inform people of their options and persuade them to act in prescribed ways.

Ex- Fast Food ads want you to come and purchase their food.

Target Audience

A target audience is the group of people that an advertisement is directing their ad at.

Ex- Disney is now advertising to Older Adults with

the slogan “Remember the Magic”.

Three Ways to Promote Food:

1. Premiums- If you purchase one produce then you will get a ‘Free’ add on item.

Ex- If you buy two bags of chips you will get one Liter of pop free.

2. Sweepstakes- The produce you are purchasing has information or an entry form/code to enter a draw to win a prize.

3. Kids Clubs- Sign up to get a membership card and special offers.

Food Advertising Strategies

Advertisers have many methods to try and get you to buy their products. Lots of times, what they are selling is a lifestyle, or an image,

rather than the product. Here are some trick of the trade.

Ideal Kids/Families

Hip looking kids, always seem perfect and getting along, product shows families coming together

Excitement

The product makes life better and fun

Star Power

Sports stars or celebrities tell you that the product is the best or that they use it.

Bandwagon

Join the crowd, everyone is buying the product

Scale

Produce made to look bigger or smaller than it actually is

Put Downs

Put down a competitors product(s)

Heart Strings

Ads that have a story meant to make you feel good

Sounds Good

Music and sound effects used to add excitement. Jingles that stay in your head

Weasel Words

Misleading the words used OR stretching the truth of what is being used

Omission/Leaving out Details

Ads do not give you the whole story in order to make the product look better.

11.Facts and Figures

Use number to make the product look better

12. Repetition/Music

Hear the product name over and over again to help you remember it

13. Humour
Uses humour to catch attention

14. Over the Top
Uses extreme examples, false or non-factual claims

Ex. “The Best Coffee for the Best YOU”

AD #2

1. What Advertising strategy is being used? Explain your choice(s). 

1. Do you think that it is an effective way to introduce a new product? Explain. 

Notes: 

What is advertising?

Advertising is the most influential form of media in our country. Ads are a way to inform people of their options and persuade them to act in prescribed ways.

Ex- Fast Food ads want you to come and purchase their food.

Target Audience

A target audience is the group of people that an advertisement is directing their ad at.

Ex- Disney is now advertising to Older Adults with

the slogan “Remember the Magic”.

Three Ways to Promote Food:

1. Premiums- If you purchase one produce then you will get a ‘Free’ add on item.

Ex- If you buy two bags of chips you will get one Liter of pop free.

2. Sweepstakes- The produce you are purchasing has information or an entry form/code to enter a draw to win a prize.

3. Kids Clubs- Sign up to get a membership card and special offers.

Food Advertising Strategies

Advertisers have many methods to try and get you to buy their products. Lots of times, what they are selling is a lifestyle, or an image,

rather than the product. Here are some trick of the trade.

Ideal Kids/Families

Hip looking kids, always seem perfect and getting along, product shows families coming together

Excitement

The product makes life better and fun

Star Power

Sports stars or celebrities tell you that the product is the best or that they use it.

Bandwagon

Join the crowd, everyone is buying the product

Scale

Produce made to look bigger or smaller than it actually is

Put Downs

Put down a competitors product(s)

Heart Strings

Ads that have a story meant to make you feel good

Sounds Good

Music and sound effects used to add excitement. Jingles that stay in your head

Weasel Words

Misleading the words used OR stretching the truth of what is being used

Omission/Leaving out Details

Ads do not give you the whole story in order to make the product look better.

11.Facts and Figures

Use number to make the product look better

12. Repetition/Music

Hear the product name over and over again to help you remember it

13. Humour
Uses humour to catch attention

14. Over the Top
Uses extreme examples, false or non-factual claims

Ex. “The Best Coffee for the Best YOU”