AD #2
- What Advertising strategy is being used? Explain your choice(s).
- Do you think that it is an effective way to introduce a new product? Explain.
Notes:
What is advertising?
Advertising is the most influential form of media in our country. Ads are a way to inform people of their options and persuade them to act in prescribed ways.
Ex- Fast Food ads want you to come and purchase their food.
Target Audience
A target audience is the group of people that an advertisement is directing their ad at.
Ex- Disney is now advertising to Older Adults with
the slogan “Remember the Magic”.
Three Ways to Promote Food:
1. Premiums- If you purchase one produce then you will get a ‘Free’ add on item.
Ex- If you buy two bags of chips you will get one Liter of pop free.
2. Sweepstakes- The produce you are purchasing has information or an entry form/code to enter a draw to win a prize.
3. Kids Clubs- Sign up to get a membership card and special offers.
Food Advertising Strategies
Advertisers have many methods to try and get you to buy their products. Lots of times, what they are selling is a lifestyle, or an image,
rather than the product. Here are some trick of the trade.
Ideal Kids/Families
Hip looking kids, always seem perfect and getting along, product shows families coming together
Excitement
The product makes life better and fun
Star Power
Sports stars or celebrities tell you that the product is the best or that they use it.
Bandwagon
Join the crowd, everyone is buying the product
Scale
Produce made to look bigger or smaller than it actually is
Put Downs
Put down a competitors product(s)
Heart Strings
Ads that have a story meant to make you feel good
Sounds Good
Music and sound effects used to add excitement. Jingles that stay in your head
Weasel Words
Misleading the words used OR stretching the truth of what is being used
Omission/Leaving out Details
Ads do not give you the whole story in order to make the product look better.
11.Facts and Figures
Use number to make the product look better
12. Repetition/Music
Hear the product name over and over again to help you remember it
13. Humour
Uses humour to catch attention
14. Over the Top
Uses extreme examples, false or non-factual claims
Ex. “The Best Coffee for the Best YOU”
AD #2
- What Advertising strategy is being used? Explain your choice(s).
- Do you think that it is an effective way to introduce a new product? Explain.
Notes:
What is advertising?
Advertising is the most influential form of media in our country. Ads are a way to inform people of their options and persuade them to act in prescribed ways.
Ex- Fast Food ads want you to come and purchase their food.
Target Audience
A target audience is the group of people that an advertisement is directing their ad at.
Ex- Disney is now advertising to Older Adults with
the slogan “Remember the Magic”.
Three Ways to Promote Food:
1. Premiums- If you purchase one produce then you will get a ‘Free’ add on item.
Ex- If you buy two bags of chips you will get one Liter of pop free.
2. Sweepstakes- The produce you are purchasing has information or an entry form/code to enter a draw to win a prize.
3. Kids Clubs- Sign up to get a membership card and special offers.
Food Advertising Strategies
Advertisers have many methods to try and get you to buy their products. Lots of times, what they are selling is a lifestyle, or an image,
rather than the product. Here are some trick of the trade.
Ideal Kids/Families
Hip looking kids, always seem perfect and getting along, product shows families coming together
Excitement
The product makes life better and fun
Star Power
Sports stars or celebrities tell you that the product is the best or that they use it.
Bandwagon
Join the crowd, everyone is buying the product
Scale
Produce made to look bigger or smaller than it actually is
Put Downs
Put down a competitors product(s)
Heart Strings
Ads that have a story meant to make you feel good
Sounds Good
Music and sound effects used to add excitement. Jingles that stay in your head
Weasel Words
Misleading the words used OR stretching the truth of what is being used
Omission/Leaving out Details
Ads do not give you the whole story in order to make the product look better.
11.Facts and Figures
Use number to make the product look better
12. Repetition/Music
Hear the product name over and over again to help you remember it
13. Humour
Uses humour to catch attention
14. Over the Top
Uses extreme examples, false or non-factual claims
Ex. “The Best Coffee for the Best YOU”
