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Recommend at least one (1) way a business with which you are familiar could use social media / buzz marketing to increase sales and awareness (e.g., social media awareness) of your products.

Give your opinion on what a business needs to know about ROIs, KPIs and Web analytics.

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Reid Wolff
Reid WolffLv2
2 May 2018

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The topic is: How has the social network reshaped marketingtoday?


Thanks to the new advent of social media, marketers and advertisershave to take a hard look at the way they conduct business.Marketers looking to promote their businesses online have recentlybegun to adapt themselves to the growing trend of using socialmedia outlets such as Twitter, Facebook, and Youtube. This newtrend of social networking websites such as Facebook and Youtubehas proven to be a goldmine of opportunity for businesses lookingto maintain and expand their clientele. Online sponsorship is justone of the many options companies have discovered for beingsuccessful online. While a lot of companies were leery of socialmedia at first, they ultimately realized that by navigating thisnew road, they could better serve their customers.

Branding is a vital key for a business to garner the upmostbenefits of social media. One important aspect of branding involvesestablishing personable relationships with people. To be effectivein branding also requires that businesses share information andinclude others in potential business opportunities whenrelevant.

The best method for attracting people into a business is magneticsponsoring. Instead of businesses limiting themselves to one site,they should use multiple sites (e.g. Facebook, Myspace, Foursquare,Twitter, etc.)

Social network marketing tends to succeed when one can attractpeople; a fun , lighthearted , unimposing, hard-working personalityincites a sense of curiosity in others to familiarize themselvesmore with a company. The famous social networking sites BetterNetworker and Warrior Forums are popular with network marketers onthe Internet. If proper rules of engagement on websites such asBetter Networker and Warrior Forum are followed, then congenialrelationships can foster and generate some solid business contacts.Adding some value while on these sites also helps foster growth inbusinesses.

Keeping in touch- The advent of social networking sites makes theInternet very popular as a mode of communication. Common peoplepost personal profiles, pictures, videos, music and messages inthese proprietary websites. Users of these social networking sitescan invite other "friends" to join their network so they can viewand share personal information with each other.
By creating a profile on these social networking websites andadding friends, business partners can constantly keep in touch withone another. Posting and messaging the latest information allowsbusiness to promote various business developments without payinganything.

Social Networking has incorporated marketing strategies into siteslike Facebook. When a Facebook user likes a certain movie or foodproduct, advertisements will appear on the right side of the User'sFacebook page pertaining to whatever the person likes. Theadvertisements that appear on the right side are all things thatmay interest him/her. The advertiser (working in collaboration withFacebook) uses certain demographics from the user to know when andwhere to place their product advertisement. This has, in turn,changed marketing and reshaped it.

Job hunting- Social networking sites also allow many companies inthe US and Europe to search for competent employees. Jobsapplicants are posting their resumes and credentials everyday onthese job-hunting websites. Using these sites as a tool facilitatesthe process of selecting employees applicable to certain aspects ofa business.

Emergency- In addition to helping with keeping in touch and findingemployees, social network sites also help in times of tragedy.Websites such as Twitter help to pass messages to thousands ofconcerned citizens or business relations in a snap. In conclusion,social networking sites continue to transform the world and remaina powerful tool for marketing and advertising.

Sources:
http://ezinearticles.com/?Social-Network-Marketing-Strategies-and-Techniques&id=5499700
http://aryacetas.posterous.com/how-social-media-has-helped-to-reshape-market
http://ezinearticles.com/?The-Importance-of-Social-Networking-in-Our-Society&id=4114348

Society ignored or even criticized the contributions of marketing until the beginning of the 20th century. At that time, economies once marked by a scarcity of goods began to enjoy an abundance of goods. Marketing skills were needed to solve the distribution problems that resulted. Thus, it was not until the early 1900s that the importance of marketing was realized - and that marketing was accepted as a separate academic subject in schools and colleges. Today, countries that operate with market‑directed economies have achieved genuine improvements in standards of living - while most command economies have collapsed or are "on the ropes." Even today, however, many people do not have a very clear understanding of marketing. No one single definition of marketing will satisfy everyone. Many people - including some students and business managers - tend to think of marketing as just "selling" or "advertising." Others see marketing as an all‑inclusive social process that can solve all the world's problems. Some critics, meanwhile, seem to blame marketing for most of society's ills!

This exercise is intended to help you see more clearly what marketing is all about. One way to learn about marketing is to study the definitions in the text. Another way is to use these definitions. This is the approach you will follow in this exercise.

Assignment

Listed below is a common criticism about marketing. Discuss your viewpoint in a way that shows your understanding of marketing.

Each student should post his/her answer and post comments to other student's posting (beyond simple agreement or disagreement; but with respect to personal opinion). Also, each student must respond to at least one comment of their initial post. Participation is required.

Listed below are some commonly asked questions about marketing. Answer each of these questions in a way that shows your understanding of marketing.

How would you respond to the criticism "Marketing just adds unnecessary costs to the price of everything we buy?"

Should marketing be viewed as a set of activities performed by business and nonprofit organizations, or alternately as a social process?

Why is it important to make this distinction?

PLEASE NOTEEEEEEEEE THIS IS A MARKETING CLASS NOT AN OPS MANAGEMENT CLASS. A PARAGRAPH OR THREE SHOULD BE SUFFCIENT

Is this a sales or a marketing show? Are you closing deals or showing off products and services?

The sales oriented show is generally in the retail related sectors. Examples – the shows are about toys, school supplies, hardware, stationery, holiday decorations, etc. Short term sales opportunities. Send your best deal closers to these types of shows.

The marketing shows are generally in technology, harder industries, those requiring a long-term sales process with waltzing, tap-dancing, RFPs and more bureaucracy than the retail segments. Depending on the size of the show, one sales person to three or four marketing personnel is usually adequate, but you must know the capabilities of your staff, the expectations of the attendees, and your firm's realistic ROI on this particular show. Jeez, are you planning to follow-up? What are the requirements of on-floor staff in that process?

Remember that every show is different. And, the difference between you and your competitor is the sales-oriented preparation you make before the event. Know your people, know your corporate style. Be prepared each time.

What are your feelings about the GOB network mentioned in the above article. Does it have a place in modern day business to business marketing?

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