Log in
Finance
1
answer
0
watching
142
views

Review the industry and competitive conditions in CMG’s environment. Identify the market opportunities and external threats which have the greatest relevance to the company’s capital market and product market stakeholders. (External Analysis)

Watch
1
answer
0
watching
142
views

For unlimited access to Homework Help, a Homework+ subscription is required.

Patrina Schowalter
Patrina SchowalterLv2
28 Sep 2019

Unlock all answers

Get 1 free homework help answer.
Already have an account? Log in
Share

Related questions

11. Take a product or service organisation you are familiar with. a) List the key external environmental opportunities or threats that face the organisation. b) What do you think are the organisation’s main strengths and weaknesses? c) Suggest ways in which the organisation might respond to the external forces. d) Recommend a possible marketing strategy which will ensure that the organization e) matches its internal capabilities with external opportunities.

Following the nine-step assessment process introduced below and detailed in Assessing a Company’s Future Financial Health:

Analysis of fundamentals: goals, strategy, market, competitive technology, and regulatory and operating characteristics.

Analysis of fundamentals: revenue outlook.

Investments to support the business unit(s) strategy(ies).

Future profitability and competitive performance.

Future external financing needs.

Access to target sources of external finance.

Viability of the 3-5-year plan.

Stress test under scenarios of adversity.

Current financing plan.

I am so confused as to what i am supposed to do... This is allthe directions the professor gave us but i am confused.

TERM PROJECT: Marketing Plan

The term project consists of developing a marketing plan forestablishing a new boutique gift shop in the ChamplainValley This project enables you to integrate the manydimensions of marketing that make up the marketing plan. You willacquire the planning discipline, understand the role of morespecialized marketing courses (i.e., advertising, consumerbehavior, marketing research, etc.) in marketing planning, anddevelop an applied practical as well as theoretical understandingof marketing.n

Please note that the project is an individualassignment and not a group assignment.

Marketing Plan Part 1: Situation Analysis(Uncontrollable elements)

1.1 Company analysis of objectives and resources

  • Objectives
  • Resources
  • Other marketing strategies and programs
  • Opportunity analysis
  • Ethics and social responsibility
  • Gathering company information

1.2 Customer analysis

  • Learn more about customers and customer behavior
  • Define the Product market
  • Apply this information for segmentation and targeting
  • Gathering customer information

1.3 Competitive market analysis: Competitor matrix

  • What companies are our main competitors
  • What is the marketing strategy for each of these firms (TM +4Ps)
  • What is each firm’s positioning
  • What are each competitors’ strengths and weaknesses
  • How would the competitor react to changes in our marketingstrategy

1.4 External Market environments

  • Economic environment
  • Technological environment
  • Political and legal environment
  • Cultural and social environment

1.5 SWOT analysis (Strengths, Weaknesses, Opportunities andThreats)

1.6 Marketing plan objectives (emerge from companyobjectives)

1.7 Differentiation and Positioning

Weekly leaderboard

Home
Homework Help 3,900,000
Finance 370,000
Start filling in the gaps now
Log in