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SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis are often used in these situations, what might be some drawbacks to using a (SWOT) analysis in reviewing non-financial factors?

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Casey Durgan
Casey DurganLv2
28 Sep 2019

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11. Take a product or service organisation you are familiar with. a) List the key external environmental opportunities or threats that face the organisation. b) What do you think are the organisation’s main strengths and weaknesses? c) Suggest ways in which the organisation might respond to the external forces. d) Recommend a possible marketing strategy which will ensure that the organization e) matches its internal capabilities with external opportunities.

I am so confused as to what i am supposed to do... This is allthe directions the professor gave us but i am confused.

TERM PROJECT: Marketing Plan

The term project consists of developing a marketing plan forestablishing a new boutique gift shop in the ChamplainValley This project enables you to integrate the manydimensions of marketing that make up the marketing plan. You willacquire the planning discipline, understand the role of morespecialized marketing courses (i.e., advertising, consumerbehavior, marketing research, etc.) in marketing planning, anddevelop an applied practical as well as theoretical understandingof marketing.n

Please note that the project is an individualassignment and not a group assignment.

Marketing Plan Part 1: Situation Analysis(Uncontrollable elements)

1.1 Company analysis of objectives and resources

  • Objectives
  • Resources
  • Other marketing strategies and programs
  • Opportunity analysis
  • Ethics and social responsibility
  • Gathering company information

1.2 Customer analysis

  • Learn more about customers and customer behavior
  • Define the Product market
  • Apply this information for segmentation and targeting
  • Gathering customer information

1.3 Competitive market analysis: Competitor matrix

  • What companies are our main competitors
  • What is the marketing strategy for each of these firms (TM +4Ps)
  • What is each firm’s positioning
  • What are each competitors’ strengths and weaknesses
  • How would the competitor react to changes in our marketingstrategy

1.4 External Market environments

  • Economic environment
  • Technological environment
  • Political and legal environment
  • Cultural and social environment

1.5 SWOT analysis (Strengths, Weaknesses, Opportunities andThreats)

1.6 Marketing plan objectives (emerge from companyobjectives)

1.7 Differentiation and Positioning

Analyse each of the 5Cs for woolworths : a. Company – what arethe strengths and key resources, what are some of the weaknesses?What are the opportunities and threats? b. Customers – who is thecompany serving and what type of behaviour is ‘typical’ from them?c. Collaborators – describe their suppliers, distributors or otherpartners that help the company to deliver their products to themarket? If company doesn’t have any – explain why it is notnecessary. d. Competitors – who are the current main competitors,are there any potential new threats or new entrants to themarketplace? e. Context – what other factors affect thisorganisation (e.g., legal, political, technological, etc.)?

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