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21 Apr 2019
Exhibit 15-5
Kellogg's
Price High
Price Low
General Mills
Price High
GM: $50 mil
K: $60 mil
GM: $10 mil
K: $110 mil
Price Low
GM: $100 mil
K: $20 mil
GM: $25 mil
K: $30 mil
Refer to Exhibit 15-5. In the game:
Question 20 options:
if General Mills prices high, Kellogg's is better off pricing high.
if General Mills prices high, Kellogg's is better off pricing low.
if Kellogg's prices high, General Mills is better off pricing high.
the Nash equilibrium is for both firms to price high.
Exhibit 15-5
Kellogg's | |||
Price High | Price Low | ||
General Mills | Price High | GM: $50 mil | GM: $10 mil |
Price Low | GM: $100 mil | GM: $25 mil | |
Refer to Exhibit 15-5. In the game:
Question 20 options:
if General Mills prices high, Kellogg's is better off pricing high. | |
if General Mills prices high, Kellogg's is better off pricing low. | |
if Kellogg's prices high, General Mills is better off pricing high. | |
the Nash equilibrium is for both firms to price high. |
Jamar FerryLv2
24 Apr 2019