When an individual weighs her options and makes a choice that maximizes her benefit at the minimum cost, economists refer to this as a process of
a) objective decision-making because the value of goods is determined objectively.
b) rational decision-making.
c) random decision-making.
d) marginal management analysis.
When an individual weighs her options and makes a choice that maximizes her benefit at the minimum cost, economists refer to this as a process of
a) objective decision-making because the value of goods is determined objectively.
b) rational decision-making.
c) random decision-making.
d) marginal management analysis.
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c. | Marketers encourage customers to have doubts even after they purchase a product. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
d. | Communication with consumers does not help in reducing cognitive dissonance. Which of the following statements is true of nonmarketing-controlled information sources?
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