PART 1: COMPETITIVE ADVANTAGES List the competitive advantages of the product, service or organization and focus on: the things that make it different from competitors in positive ways. PART 2: MARKET NICHE AND POSITIONING STRATEGY Describe the market niche (a very specific market segment) of your choice, along with the positioning strategy you recommend using. Why do you think this is the right approach? PART 3: POSITIONING STATEMENT Develop a positioning statement using this formula: âTo [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].[1]
PART 1: COMPETITIVE ADVANTAGES List the competitive advantages of the product, service or organization and focus on: the things that make it different from competitors in positive ways. PART 2: MARKET NICHE AND POSITIONING STRATEGY Describe the market niche (a very specific market segment) of your choice, along with the positioning strategy you recommend using. Why do you think this is the right approach? PART 3: POSITIONING STATEMENT Develop a positioning statement using this formula: âTo [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].[1]
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