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Consider the market for apples. The following graph shows the weekly demand for apples and the weekly supply of apples. Suppose a blight occurs that destroys a significant portion of apple crops.

Show the effect this shock has on the market for apples by shifting the demand curve, supply curve, or both.

One of the farmers is excited by the price increase caused by the blight because he believes it will increase revenue in this market. As an economics student, you can use elasticities to determine whether this change in price will lead to an increase or decrease in total revenue in this market.

Using the midpoint method, the price elasticity of demand for apples between the prices of $15 and $21 per bushel is (0.67,0.75,1.5,3) , which means demand is (elastic,inelastic,unit elastic) between these two points. Therefore, you would tell the farmer that his claim is (correct, incorrect) because total revenue will (decreases,increase) as a result of the blight.

Confirm your previous conclusion by calculating total revenue in the apple market before and after the blight. 

 

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Sonal Bahl
Sonal BahlLv10
2 Jan 2021

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