consumer behaviour definition by philip kotler
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Could cultural dimensions are given by Hofstede help understand consumer behaviour?
What does "all you can eat buffet" illustrate consumer behaviour?
Research the topic of how marketers use personality tests to understand consumer behaviour. The use of information on psychological traits and demographics can be significantly valuable information to the marketer. Include a discussion of at least one personality test that marketers use and how it relates to identifying consumer behaviour patterns.
1. Describe why identifying consumer behaviour patterns are so important and impactful to the marketer.2. Identify and explain a personality test that is used by marketers, including the basic premise of how it works. From a marketing standpoint, how might this tool be used concerning more effectively reaching the company
