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1. How does the profit maximization condition for a monopoly differ from that for a perfectly competitive firm? How does this difference impact efficiency under each market structure?

2. A perfectly competitive firm has the following fixed and variable costs in the short-run. The market price for the firm's product is $140.

Output FC VC TC TR Profit/Loss

0 $90 $0 90 0 (90)

1 90 90 180 140 (40)

2 90 170 260 280 20

3 90 290 380 420 40

4 90 430 520 560 40

5 90 590 680 720 20

6 90 770 860 840 (20)

a. Complete the table.

b. What level of output should the firm produce to maximize profits?

c. Assume this firm is making a loss when it produces its 7th unit of output. What should the firm do in the short-run?

 

3. The following table provides market share information about the soft-drink industry.

Company Market Share
Coca-Cola 37%
Pepsi-Co 35%
Cadbury Schweppes 17%
Other 11%

a. Do you think the Department of Justice and the Federal Trade Commission would approve a merger between any two of the first three companies listed? Explain.

b. Do you think this market has barriers to entry? If so, what might they be?

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Joshua Stredder
Joshua StredderLv10
28 Sep 2019
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